Tools
Adobe Illustrator, Adobe Photoshop

Challenge
Create packaging and digital retail visuals that authentically showcase a DIY-focused paper brand while helping customers clearly understand product quality, texture, and creative potential in both physical and online environments.

Goal
Design a cohesive series of slip-sheets and Amazon Product Detail Pages (PDPs) for Crafted by PrintWorks that highlight real-world use, reinforce the brand’s handmade aesthetic, and build customer confidence in purchasing creative materials.

Approach
Designed and produced each slip-sheet by personally crafting projects with the featured paper, then styling and photographing the final pieces to demonstrate authenticity and product versatility. Extended the visual system into digital retail by designing PDP layouts and supporting imagery to ensure consistency across packaging and e-commerce platforms.

Solution
Delivered a cohesive visual system that bridges physical packaging and online retail, allowing customers to clearly see the quality and creative possibilities of each product. The final designs strengthen brand credibility, enhance the shopping experience on Amazon, and support confident purchasing decisions for home crafters, educators, and DIY enthusiasts.

View the Product Detail Pages, or browse the imagery below!
Halloween Paper
Halloween Cardstock
Christmas Paper
Christmas Cardstock