Tools
Adobe Illustrator, Adobe InDesign

Challenge
Create a cohesive set of menus that reflects Hill Creek Farms’ rustic, family-owned identity while clearly presenting a wide range of offerings—from café meals and wine selections to festival-style food available through their online market.

Goal
Design three menus that connect visitors to the farm experience, reinforce the brand’s values of sustainability and community, and provide a functional, easy-to-navigate layout for both in-person and digital use.

Approach
Designed a café menu, wine menu, and online market menu using hand-sketched illustrations to evoke a handcrafted, authentic feel. Focused on warm typography, natural textures, and clear visual hierarchy to reflect the farm’s traditional practices while maintaining usability across print and digital formats.

Solution
Delivered a cohesive menu system that balances visual charm with practical design. The final menus strengthen Hill Creek Farms’ brand identity, enhance the customer experience, and help visitors feel more connected to the farm’s mission while easily navigating food and beverage options across multiple touchpoints.