Tools
Adobe Illustrator, Adobe Photoshop, Adobe InDesign

Challenge
The existing logo did not fully reflect the club’s values or clearly communicate inclusivity, empowerment, and team unity. The challenge was to create a mark that felt both welcoming and bold while still conveying the strength and competitiveness of a soccer club.

Goal
Redesign the club’s logo to clearly represent its values while establishing a strong, confident visual identity that feels inclusive, empowering, and competitive.

Approach
Created a bold yet welcoming mark by balancing athletic strength with inclusive symbolism. Focused on clean typography, dynamic shapes, and intentional color choices to convey unity and pride while maintaining a professional sports aesthetic adaptable across uniforms, digital platforms, and promotional materials.

Solution
Delivered a modern, versatile logo that reinforces the club’s mission and provides a cohesive identity across print, digital, and apparel applications, fostering a strong sense of belonging and empowerment within the community.