Tools
Adobe Illustrator, Adobe Photoshop, Adobe After Effects, Adobe Premier Pro

Challenge
Create a motion graphic that captures the energy of a rivalry match while staying true to
the Philadelphia Union’s brand identity and visual standards.

Goal
Design a game-day promotional animation that builds excitement for the match between
the Philadelphia Union and D.C. United, enhancing fan engagement across digital platforms.

Approach
Developed an animated logo and short promotional video using bold transitions, dynamic pacing, and team-inspired color treatment. Focused on rhythm, timing, and visual hierarchy
to guide the viewer’s attention while maintaining strong brand consistency throughout
the animation.

Solution
Produced a high-impact motion graphic that brings game-day energy to life through movement and sound design. The final piece strengthens the Union’s visual presence, builds anticipation for the match, and demonstrates the ability to create motion content that resonates with sports audiences while aligning with team branding.