Tools
Adobe Illustrator, Adobe After Effects

Challenge
Communicate the environmental value of recycled paper in a way that feels engaging and easy to understand, while avoiding overly technical or generic sustainability messaging.

Goal
Design a motion graphic that clearly illustrates the lifecycle of PrintWorks 100% Recycled Multipurpose Paper, reinforcing how eco-conscious choices can support sustainability without sacrificing product quality.

Approach
Created a visual narrative that walks viewers through the recycling process—from post-consumer waste to finished printer and copier paper—using dynamic transitions, clean iconography, and approachable motion design. Focused on clarity, pacing, and visual hierarchy to ensure the message remained both informative and visually compelling.

Solution
Produced an engaging motion graphic that transforms a complex sustainability story into an accessible, brand-aligned visual experience. The final animation strengthens PrintWorks’ commitment to environmentally responsible products while demonstrating the ability to use motion design to educate, inform, and inspire action.