Tools
Adobe Illustrator, Adobe Photoshop, Adobe After Effects

Challenge
Elementree is an eco-conscious brand offering sustainable alternatives to traditional plastic and paper products. The challenge was to clearly communicate the brand’s sustainability mission while helping customers understand product quality, texture, and real-world functionality across both packaging and digital retail environments.

Goal
Revitalize Elementree’s visual presence through cohesive packaging, motion, and e-commerce assets that reinforce environmental values, educate customers on paper-based innovations, and build trust across Amazon storefronts and product listings.

Approach
Redesigned Elementree’s Amazon storefront, PDP imagery, and A+ content to create a consistent digital retail experience. Refreshed packaging elements, including padded
mailer belly bands, and introduced logo and icon animations to bring the brand to life. Emphasized clean layouts, clear hierarchy, and brand-consistent motion to support
storytelling and conversion.

Solution
Delivered a unified visual system spanning packaging, motion, and digital retail that strengthens brand identity, improves product clarity, and enhances the customer experience across Amazon while reinforcing Elementree’s commitment to sustainable design.